Google Canada has reached agreements with eight Canadian publishers to launch a new product licensing program. This will allow news organizations to curate and create high-quality journalism.
TORONTO — Google Canada has reached agreements with eight Canadian publishers to launch a new product licensing program. This will allow news organizations to curate and create high-quality journalism.
According to the tech giant, the Google News Showcase will allow newsrooms to create, distribute, and explain important information to their readers.
According to the company, it is paying news organizations to access select paywalled content in the licensing agreements. This will give Canadians access and possibly drive subscriptions to the media outlets.
Sabrina Geremia is vice-president of Google Canada and country manager. She says journalists were a lifeline in the pandemic, and that the company is keen to help create a sustainable news system in Canada.
She said that the company was also expanding its Google News Initiative in Canada. It plans to train 5,000 Canadian journalists digital skills over three years.
The Canadian publishers who have signed agreements include Black Press Media and Glacier Media.
These publishers represent more than 70 news agencies in English and French, including regional and national news organizations.
Google News Showcase “looks just like customizable panels that will appear in Google News and a Product that we have named Discover,” Geremia stated. Geremia was referring to a customized content feed.
These are panels that newsrooms will curate and will be providing stories using their editorial voice.
Although Google didn’t reveal the Canadian value of the eight licensing agreements, they are part of a larger $1 billion investment in global partnerships that Google made last year with news publishers.
This report was published by The Canadian Press June 24, 2021.