EA acquires creators of popular mobile game “Golf Clash” for US$1.4 billion


EA is keen to expand its footprint in the field of mobile sports games, beyond FIFA Mobile. EA has buy Golf clash Playdemic, the creator of WarnerMedia, spent $1.4 billion to help “expand [its] Sports portfolio. “It took advantage of WarnerMedia’s eagerness to sell assets. Merge with discovery According to David Haddad, president of Warner Bros. Games, he has concentrated his game lineup on games based on the “legendary franchise.”

EA still plans to use “continuous success” Golf clash, And hinted that it hopes to bring this game structure to other brands based on the development of new experiences.

For a studio you may not know the name, this is an unusually large expense, but it makes sense for both companies. Golf clash It has been very popular over the years, with 80 million downloads, and has won awards from institutions such as BAFTA and the Independent Game Developers Association. EA is entering an already profitable franchise and may not need to spend more to help it grow.

At the same time, WarnerMedia has a clear motivation: it needs funding when it spins off from AT&T. This move should help it recover from the merger faster, while focusing on the games that are most likely to succeed. The sale of a successful game may be painful at first, but it may pay off in the long run.

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