OIP: Agreement against Google’s search index monopoly | Justin Roberti | The Capital | June 2021

In one of the most memorable speeches in the 2021 consensus in late May, “You are being manipulated online! This is how encryption can help,” Amy James, co-inventor of the Open Indexing Protocol (OIP), helped explain Another aspect of Google’s problematic approach, and better yet, a potential solution.

James and co-hosts Dr. Robert Epstein and Devin Reid presented a case illustrating the adverse effects of Google’s monopoly on search-citing an unregulated ability to influence people through search results, as well as from The monopoly of index size.

James explained that Google’s index is too large and not open source-so anyone entering the search space, or anything that uses indexing and searching, such as video platforms or social media platforms, must either deal with Google to use their back The end, or Google’s accumulated and now hordes of data hopelessly surpassed it.

OIP and PIN Network are developing test cases to create an extended open source blockchain layer with comprehensive metadata records-this will allow Web 3 users to track the behavior of entities such as Google, while providing indexing new technologies that players can use to support New search and social-based platforms. In fact, the goal of OIP is to create a level playing field, allow new technology companies to participate in the competition, and hold everyone including Google and other technology giants accountable.

We interviewed James after the 2021 consensus. Her answer is as follows.

How will the open metadata layer compete with technology companies? How will it serve users?

The open metadata layer allows anyone to resell the publisher’s content according to their terms, whether as a platform or as a personal influencer, and it allows anyone to review the terms of a given record-therefore, there will be real The competition presents fascinating and interesting content to audiences who are interested in paying, without the incompatibility and inefficiency caused by the walled garden model.

Now, platforms compete with each other based on the content they index, which means users have to chase what they want from platform to platform, and their user experience is terrible. With an open metadata layer, platforms will have to compete based on how well they serve users rather than their content, because they all have the same access rights to the content.

Users gain trust because the system is transparent-they can avoid the hassle of the walled garden model, but can support the creators and platforms they like, and have confidence in where their money is going.

How long do you expect the adoption cycle to be? Is the open metadata layer on the blockchain a logical continuation of Web 3?

Web 3 will mean that user data and anonymity are protected by default. The process usually completed by a centralized data center is completed by an open network. Deep fraud is the source of funny gimmicks, but it is not a real threat to information dissemination. Creative content producers can get it. Earn a real and reliable life. Yes, to achieve these goals absolutely requires a unified and open metadata layer.

Because of the way these web 3 networks are designed, as they grow, they will become more consistent and return to users higher-ultimately resulting in greater and greater effects, until it becomes the default way for online businesses.

Sir Tim used the analogy of a sled team when describing the early days of the establishment of the World Wide Web. They had to push their sled very hard for a long time, exerting tremendous energy to keep it up, but in the end, its own Momentum started to take over, they started jumping in, riding off.

Can you discuss any recent use cases for the web? What do you think is the best fit for PIN and use its metadata layer?

The most recent use case we are helping to build is the news platform of Al Bawaba, the largest independent news platform in the Middle East and North Africa. By using OIP on the PIN blockchain, they can obtain censorship resistance and micropayments so that they can sustain themselves without relying on the grace of the tech giants. The metadata layer of PIN applies to any type of public data—scientific and academic data, property records, and general public records, as well as all types of digital content, such as video and music. If it is on the Internet and should be public, then using OIP on the PIN network is ideal.

In terms of collecting data-will you work directly with publishers to get more opinions? What are the advantages of publishers?

Yes, absolutely-when we built the OIP, we had received input from the publisher and will continue to do so. Creators and publishers will also have significant interests in the continued governance and future development of the OIP specification.


OIP is a metaphor for David’s technology to Goliath. It is difficult to argue with the obvious monopoly of big technology that Google currently has. Obviously, U.S. regulators do not know how to deal with the changing influence of platforms such as Facebook and the dance of large technology companies that want to protect their power, while regulators are facing challenges to freedom of speech and an orderly, truly representative democratic system. May threaten. government.

What OIP is addressing is the existential threat to our society-what happens when private companies know too much and therefore gain too much power. The question remains-which publications, states, and organizations will be involved next to help OIP build an index that can challenge the index Google has built since 1998?

Amy James is the co-inventor of Open Index Protocol, an open source specification for persistent global indexes, and the CEO of Alexandria Labs, which builds Web 3 products and services. The specification is currently used by the California Institute of Technology, Medici Land Governance, a subsidiary of Overstock, the largest independent news platform in Wyoming, the Middle East and North Africa, and many other platforms. The mission of the Open Index Protocol is to become a “technical solution to the monopoly network problem of the Walled Garden platform”.

Cover modified from image Pete Linforth From Know almost

The article originally appeared in Hacker noon.

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