Apple TV+ signs production agreement for Russian and “multilingual” programs


Has signed an agreement with the producer Alexander Rodnyansky’s AR Content company to produce Russian and multilingual programs for them . Rodnyansky told The agreement makes Apple “the first company among all global streaming media platforms to sign a strategic partnership with a company of Russian descent.”

Rodnyanski’s credits include Yuntu, Sin City: The Lady Who Killed for It with Machete kill, But he said that it was mainly his experience and production expertise in Russia that prompted Apple to cooperate with him.He made Russian movies Leviathan with Bean stalk, Both films won awards at the Cannes Film Festival and received an Oscar nomination for best foreign language film.

The deal with Apple involves several shows, some of which will take place in Russia. These shows will be supervised by Russian writers and directors and international creative personnel.

Rodnyansky pointed out that streaming media has helped shows produced in multiple languages ​​and countries become international hits. “This is an amazing moment when you have Fuda When you have French programs, Hebrew and Arabic perform very well in multiple regions Mante or Marianne, Or German programs, such as dark or Babylon Berlin Cross borders,” Rodnyanski said. “Now is the time for Russian programs to do the same or multilingual programs. “

Apple also has a similar priority subscription transaction Ridley Scott with Ron Howard Production company, but the AR content agreement hints at its international ambitions. NetflixIt has expanded to all countries and regions except a few countries and regions, and has achieved success in acquiring and producing international content.Spanish crime drama Money robbery have , And the French thriller It is Netflix’s most successful original series so far this year. Japanese animation There are also Korean dramas Between subscribers. Earlier this year, Netflix picked up Modern adaptation Anna Karenina As its first Russian original drama series.

Apple is looking for similar content methods, which is not surprising. Apple TV+ has only a few non-English items available for streaming, including Tehran with Lost Alice, So Apple has a lot of room to expand its library with Russian and multilingual programs.

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