Apple defends the App Store before antitrust debate


Apple today released a 16-page report that basically explains why opening up its mobile app store is a bad idea. That reportKnown as “Building a trustworthy ecosystem for millions of applications,” it explains the company’s defense of the status quo. It said that if the United States forces Apple to let third parties load applications on the iPhone and iPad, it will cause irreversible damage to the application market.

As NBC Finance Channel According to reports, the publication of the publication coincided with the US plan to debate a series of antitrust bills aimed at curbing the power of large technology companies. These bills will focus on a variety of topics, from the cancellation of Facebook’s acquisitions of WhatsApp and Instagram to Apple’s App Store. Lobbyists from rival companies headed by Epic Games said that the way Apple runs its developer platform is unfair and monopolistic.

Currently, the only way for any user to install apps on their iOS (or iPad OS and WatchOS) devices is through Apple’s App Store. The company charged developers a fixed fee of 15% of the initial $1 million in sales, after which this figure rose to 30%. Buyers are also restricted from using Apple’s secure payment platform, and each application is reviewed by the company before being sold. There are many additional rules around this, each of which clearly aims to reduce the risk of fraudsters defrauding, deceiving, or otherwise harming iPhone users.

Apple proves this by saying that its mobile devices are a repository of information that will never be exposed. Unlike Mac, Mac regards it as a more open general computing platform, which can install any developer’s application without restrictions. It says that people’s trust in the iPhone is the most important thing, and cites the advice of the US Department of Homeland Security to avoid sideloading apps on their devices.

(The company knows very well what happens when the ecosystem or at least accounts on these platforms are compromised. In 2014, hackers were able to obtain Right to use To managed account cloud Spear phishing and post images online from these accounts. )

In contrast, Apple said that Android-which allows side-loading applications and is considered a more open platform-is full of security holes. It said that “Android apps targeting children were found to be engaged in data collection that violated children’s privacy” and “malicious actors placed inappropriate or obscene advertisements in apps targeting children.” The company added that sideloading Games can bypass parental controls, trigger ransomware attacks, or trick people into paying cash.

Apple concluded its position that the open platform will “make all users face greater risks” because it encourages malicious actors to find loopholes in the platform. Those “users who have taken the security and protection of the iPhone and the App Store for granted will have to keep an eye on the changing tactics of cybercriminals and scammers.” Therefore, users will be less willing to download apps, which may harm Developer community.

Of course, Apple’s critics will dispute most of the company’s outline here, and even some of its fans.For example, Apple’s apparently strict screening and blocking system for fraudulent applications is so loose that A large number has arrived at the store. Developer Kosta Eleftheriou, as explained in a lengthy article edge, Has identified many scam apps that deceive users but somehow pass the Apple review process. The fact that Apple makes money through these fraudulent transactions is also problematic. (As TechCrunch According to reports at the time, Kyle Andeer of the company stated that tracking such scams was a “cat and mouse game” and that Apple took action “very quickly” to “correct” app scams. )

Given Apple’s size and wealth, developers are also annoyed by the idea that they should be responsible for such a large commission. At the beginning of 2021, NBC Finance Channel According to reports, the store’s total sales are approximately $64 billion, and the developer is asking how to justify the cash.Until November 2020, the reduction rate is 30%, although the company halved it for smaller companies Sales of less than US$1 million.

The debate about Apple’s insistence that in-app purchases must use its platform to prevent fraud reached its peak in mid-2020. Epic Games, a smash hit manufacturer Fort night, Pushing the update of the application, bypassing the ban on third-party payment.Apple officially responded Block application Violating its policy, Epic takes retaliatory measures The company goes to courtA Similar situation Occurs when email application Hey Approved for requiring users to pay for services on their website and then withdrawn from the App Store.

There are also many objections to the way Apple can exempt certain companies but not others.Documents released during the Epic/Apple trial seem to indicate that the iPhone manufacturer made several court Netflix provides additional allowances to prevent streaming from giving up in-app purchases.Similarly, Apple seems to give Amazon more Preferential terms Compared with other so-called “reader apps”, put the Prime Video app on the platform.

Apple’s restrictions on how rival companies operate on the App Store and their competition also apply to companies such as Spotify.The Swedish-based audio streaming giant European Union Then open one of them Multiple antitrust investigations Enter the iPhone manufacturer. Many surveys around the world also reflect this, and regulators have promised to check how Apple keeps its App Store in order.

Apple stated in its 16-page letter that it is a combination of hardware, software and supervision that makes its devices so safe. “Apple’s multi-layered security protection provides users with unparalleled malware protection, allowing users to sit back and relax.” However, some developers believe that Apple’s devices are sufficiently secure that side loading will not be as catastrophic as the company claims.Last year, Yair Ivnitsky of GK8 told Engadget iOS is secure enough that hackers can’t even bother it. It takes too much time and money.

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