Twitter will soon launch some new monetization features, including “super follow” and ticketing space.the company Announce It is opening up applications for new features because it wants to serve the first group of tool testers.
These features are one of Twitter’s first major updates Seductive creator And it may change the way some of the most well-known users of the site use the platform. The new “monetization” section of the Twitter app provides apps with these two functions (Super Follower was initially only available on iOS). The company said it will accept an initial set of testers before making these features more widely available.
Super Follows is similar to the monthly subscription of Patreon or OnlyFans.It allows creators to provide Extra allowance, Just like exclusive content, subscribers only cost $2.99, $4.99, or $9.99 per month. Although it does allow users to essentially “charge for tweets,” Twitter said it wants people to get more ideas through their products. For example, the creator can provide subscribers with exclusive access to Q&A sessions. To apply for super follower, a user must be at least 18 years old, live in the United States, have at least 10,000 followers, and have sent at least 25 tweets in the past 30 days.
Ticketing space, On the other hand, will be a one-time payment for a single event.This feature allows users to charge an entrance fee to access Live audio dialogue. Twitter stated that the price of Space ranges from $1 to $999 (although it is hard to imagine what kind of conversation will earn such a high price).This feature also makes Spaces more competitive with clubs that have already started trials With payment But there is no ticketing function yet. The ticketing space application will be open to U.S. users who have at least 1,000 followers and have hosted at least three spaces in the past 30 days.
With the opening of the application, Twitter also revealed details about how it plans to share revenue with creators on its platform. The company stated that the first $50,000 in revenue will be reduced by 3% (after Apple and Google’s in-app purchase commissions), and after the initial $50,000, commissions will soar to 20%.
This is significantly steeper than Facebook, which said it won’t get any revenue from creators By 2023, But for those who have built a large following on the platform, economics is still attractive. Esther Crawford, Twitter’s senior product manager, said the company has set a threshold of $50,000 because it shows that “you get value from these features and they are helping you achieve [money]. “
Superfollowing and ticketing space are both key to Twitter’s efforts to help creators and other well-known users monetize their attention on the platform.The company also recently introduced a tipping feature and is integrating Paid communication Enter its service.
What’s not clear is whether Twitter users are really willing to spend money on services that have always been free (in other places, the company is also experimenting with “Twitter Blue”, a kind of Quality service For advanced users). At the same time, platforms such as Patreon and OnlyFans have proven that creators can build a career with their most loyal fans. Now, Twitter must convince its stars to build their careers on its platform.
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