Constellation Network applies blockchain to retail analytics when acquiring SaaS startup Dor »CryptoNinjas


Constellation, distributed infrastructure, connectivity Blockchain big data, Today announced that it has acquired Dor, a start-up company that uses its data analysis solutions to enable them to better understand store traffic, thereby helping retail brands improve customer outcomes.

Through this acquisition, Constellation will obtain and compile a large amount of Dor’s traffic data, and link these data with other large consumer data sets.

With this data, the company will provide new insights into the spending habits of millions of consumers without compromising privacy. By combining existing mobile node infrastructure and Dor’s hardware, Constellation aims to create the largest mesh network in the blockchain.

“The acquisition of a data-driven hardware and software company will help us improve Constellation’s network utility. With its cutting-edge technology, Dor is providing critical data that will enable thousands of retail stores in the United States and Canada to improve the customer experience. Through this acquisition and We can use Dor’s battery-powered and cellular-powered thermal sensors to obtain data, and we can put millions of monthly data points into our network. This acquisition kicks off our vision and vision to merge the encryption business with the traditional business Ambition.”
– Ben Jorgenson, CEO of Constellation

Constellation + Dole

Dor is a start-up company headquartered in San Francisco that will continue its retail business while collaborating with Constellation to develop new products with a focus on blockchain.

Dor was founded in 2015 by two former Apple engineers and was funded by leading venture capital firms, including Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures, Precursor Ventures and Vertex Ventures. Seed round and Series A financing, total investment More than 15 million US dollars.

“The data provided by Dor allows retailers to make changes to better optimize the performance of their stores. In a world where stores use countless experiments and strategies to increase sales, unless you have data that you can support, you cannot be sure which methods will work. In addition to exploring new possibilities in the field of cryptocurrency and distributed ledger technology, Constellation will also help us simplify this data.”
——Michael Brand, CEO of Dor

A blockchain model that supports the world of new applications

Unlike blockchains such as Bitcoin and Ethereum, which face scalability challenges due to their linear networks, the Constellation network is based on a directed acyclic graph (DAG) model.

The model uses a decentralized grid structure to form a node database, which can handle millions of data inputs and grows exponentially as the amount of data grows.

With the co-growth of Constellation’s Hypergraph network and Dor’s hardware innovation, this acquisition lays the foundation for new developments in blockchain technology, integration with real-world applications, and enhanced infrastructure.

More than 2,000 retailers rely on Dor’s technology to make actionable, data-driven decisions based on traffic information. Dor’s hot traffic counter calculates the hot characteristics of store visitors and is supported by its proprietary machine learning algorithm to maintain and improve accuracy.

Dor’s sensor is a peel and stick solution that uses cellular connections, which makes installation easy and safe for independent and corporate retailers. Dor’s thermal sensors track customers anonymously, so there is no risk of leaking customer privacy.

The acquisition of Dor reflects Constellation’s vision to lead the global mesh network on distributed devices. Now, Constellation will have the ability to deploy its technology to the retail sector and take advantage of the huge market size of physical stores by using mobile nodes to expand its network for transactions.

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