A total ban on weight loss advertising has been announced, effective today. The policy builds on previous rules that prohibit the advertising of weight loss or appetite suppressing pills and supplements, liposuction and fat burning procedures, and physical humiliation.
Advertisements that use any weight loss language or images, as well as those that refer to body mass index (BMI) or similar indexes, are now completely prohibited. It is forbidden to post recommendations about weight loss or weight loss products, as well as language and images that slander or idealize body shape. In addition, you will no longer see advertisements for products that claim to lose weight by wearing or applying things to your skin.
Ads related to fitness products and services, and ads promoting healthy habits and lifestyles are still popular. However, any product that focuses on weight loss will not be approved.
Pinterest has developed an updated policy with the support of the National Eating Disorders Association.organization In the past 12 months, helpline calls have increased by 41%, and The COVID-19 pandemic has had a major impact on many patients with eating disorders. Whenever someone searches for content related to eating disorders on Pinterest, the company redirects that person to NEDA to provide them with useful resources.
The company said its community has been embracing body neutrality, and people searching for the term and citations related to “healthy mindset”, “stop physical humiliation” and “body acceptance” have risen sharply in the past year or so. Pinterest will highlight the creator’s related pins on the “Today” tab, “to show those who reimagine their relationship with the body”.
Pinterest stated that it was the first major platform to ban all weight loss ads and urged others to do the same. Instagram and Facebook have Advertising of weight loss products. Instagram also pointed out that users search for terms related to eating disorders NEDA resources. Last year, Douyin Ads for weight loss supplements and ads that “promote harmful or negative body image.”
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