Microsoft and Google ended the nearly six-year truce to prevent open wars between rival large technology companies, clearing the way for direct conflicts, as regulators aimed at barriers to competition between leading U.S. technology groups.
Software and Internet search giants have reached Unusual agreement in 2015 End an ongoing battle in court and in front of regulators around the world. It was established shortly after Sundar Pichai became Google’s CEO and Satya Nadella took over as Microsoft.
the company Settlement of pending litigation According to two people familiar with the matter, they agreed not to file a lawsuit or complain to each other without first trying to resolve the highest-level internal differences.
The agreement also seeks closer cooperation in the following areas Common business interests –Although people close to the two companies insist that it has not eased direct competition in markets such as cloud computing and online productivity applications.
The abandonment of some of the weapons used by technology groups against each other has raised questions about the impact on competition in some respects.
Eric Goldman, a professor of law at Santa Clara University, said of the 2015 agreement: “When you see direct competitors working on private agreements, it’s always a bit puzzling.” However, he said that ending the “dirty tricks” used by both sides seemed to be a way to end destructive competition without having to weaken it.
“Microsoft’s tricks on Google are hurting the entire industry-including Microsoft,” Goldman added.
Among its most notorious allegations, the software company launched a series of “Crooked“, accusing Google of using technology to increase profits by “deceiving” users.
According to people familiar with the matter, the agreement expired in mid-April, when the two parties decided not to renew it.The decision to make it invalid was Global regulatory agency Seek to challenge leading technology companies that may have entrenched and prevent more open competition.
There are already new signs that the competition has returned to open fighting. Brad Smith, President of Microsoft, Object loudly Google threatened to withdraw its search service in Australia instead of succumbing to coercion Paying news publishers Content, including testimony in Congress in March.
In a recent interview with Bloomberg Television, Smith also complained that Google had “turned on deaf ears” to Microsoft’s request. Dominant digital advertising service Interoperability with other companies will make the industry more competitive.
Advertising problem occurs in Colorado litigation And several other U.S. states filed a lawsuit against Google in December. Microsoft will not comment on whether it lobbied regulators on the matter.
A person familiar with Microsoft’s thinking said that some people within Microsoft believe that the agreement is more beneficial to Google than to the software company.
While Microsoft has expressed its willingness to stay away from Google, it is also at a time when the business practices of this search company are subject to more regulatory scrutiny worldwide. In contrast, although it became the second technology company after Apple last week, Microsoft did not participate in antitrust investigations against large technology groups. Worth more than 2 trillion U.S. dollars.
However, attempts at closer business cooperation between the two companies did not produce some of the benefits Microsoft was seeking. These include finding ways to run mobile applications built for Google’s Android operating system on Windows personal computers-this will help compensate for some of Microsoft’s weaknesses in the smartphone field and provide a fortress against Apple.
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