Zoom announced plans today , A German start-up company specializing in real-time translation based on machine learning. The company, also known as Kites, is made up of about a dozen researchers with connections to the Karlsruhe Institute of Technology. Zoom did not disclose the financial terms of the transaction, but did reveal that the startup will help it bring machine translation capabilities to its platform. Looking to the future, Zoom said it may also establish a research and development center in Germany.
“We are always looking for new ways to bring happiness to our users and improve meeting efficiency, and [machine translation] Velchamy Sankarlingam, President of Zoom Products and Engineering, said: “Solutions will be the key to enhancing our platform for Zoom customers around the world.”
Crucially, this acquisition should help the company keep pace with competitors such as Cisco. Features to its Webex software.Although Zoom’s usage rate is impressive , Its competitors try to match and surpass its feature set as a way of growth at the expense of it.
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