Juul will pay $40 million to settle an e-cigarette lawsuit in North Carolina

Electronic Cigarette Pen Manufacturer have $40 million was paid to settle the North Carolina lawsuit, which accused the company of promoting and selling its products to young people. The state will use this money to fund programs to prevent the addition of e-cigarettes and help people quit smoking. The cash will also fund research on e-cigarettes.

As part of it , Juul denies any responsibility or wrongdoing.However, it agreed to make some changes to it In the state. Most social media and influencer advertisements are restricted areas, and companies cannot place advertisements near schools or where they sponsor concerts or sports events. Juul and retailers selling its products online will need to use independent verification systems to ensure that customers are of legal age.

Juul will need to run a secret shopper program to ensure that retailers will not sell their e-cigarettes to anyone under 21. Retailers also need to place Juul products behind their counters. In addition, without the approval of the Food and Drug Administration (FDA), the company may not introduce new flavors or change nicotine levels.

“For many years, Juul has targeted young people, including teenagers, with its highly addictive e-cigarette. It ignited sparks and incited the e-cigarette epidemic among our children-you can go to any high school in North Carolina. Seeing this epidemic,” North Carolina Attorney General Josh Stein said “This victory will greatly help prevent children from coming into contact with Juul products, prevent their chemical vapors from entering their lungs, and prevent their nicotine poisoning and addiction to their brains.”

A Juul spokesperson sent the following statement to Engadget:

This settlement is in line with our ongoing efforts to realign the company and its relationships with stakeholders, as we will continue to combat underage use and provide adult smokers with opportunities to reduce harm. Importantly, we look forward to working with Attorney General Stein and other manufacturers to develop potential industry-wide marketing practices based on science and evidence. In addition, we support the Attorney General’s deployment of funds to generate appropriate science to support North Carolina’s desire to reduce public health interventions used by minors.

We seek to continue to earn trust through action. For example, in the past two years, we stopped the distribution of our non-tobacco, non-menthol flavored products and stopped all mass market product advertising before the FDA’s guidance. This reconciliation is another step in this direction.

Stein began investigating Juul in 2018 and sued the company the following year for “designing, marketing and selling its e-cigarettes to attract young people and misrepresenting the effectiveness and danger of nicotine in its products.”Dozens of other states have For similar reasons, although the North Carolina case was the first to reach a settlement.

The Federal Trade Commission also Oppose Juul, Marlboro owner Altria and others, with the aim of canceling an investment in 2018 Among the manufacturers of e-cigarette pens. The agency argued that the agreement between the two companies stifled competition and violated antitrust laws. At the same time, the FDA Criminal investigation of e-cigarettes in 2019.

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