I am ambivalent about cross-brand synergy—usually empty commercial transactions, stemming from some misleading beliefs that, yes, these two things work together to sell more… things.Microsoft-more specifically, Xbox-likes to combine its agate consoles with food companies, soft drinks and the rest. Only when Xbox One X was promoted in the U.S., there were Cooperation With Taco Bell, Doritos, mountain dew And, uh, Totino’s pizza rolls.
On the other hand, I also like Donut.
In the UK, the American doughnut company Krispy Kreme is celebrating the 20th anniversary of the Xbox and has launched an ice doughnut decorated to look like a console connection symbol. If you are willing to buy a box of 12, you will also get a code with a chance to win the X series. However, I live alone and have poor self-control, so I bought a box of three-for the photos, of course.
I don’t think green is a particularly appetizing color for pastries, but it promotes the brand to Xbox-kind of? The color seems closer to the green shade of Krispy Kreme, not as vivid as the almost lime Xbox logo. A thin layer of green icing has no taste, sprinkle with powdered sugar to show cooperation. Otherwise, yes, it is a soft and delicious yeast-fermented doughnut full of Krispy Kreme. I’m not here to debate cakes and yeast doughnuts-please let me know on Twitter.
Then I bite deeper.Maybe it’s Mountain Dew’s collocation With the passing of video games, But I am afraid of some kind of aggressive citrus jam/jelly or neon fudge nonsense. Fortunately, the opposite is: a thick and rich chocolate brownie fudge, very delicious but not overly annoying.
The limited-edition doughnuts will be on sale in the UK until August 22.
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