YouTube begins to pay short film creators from its $100 million fund


In the past few years, many The largest social media company Has been investing money in creators, trying to get them to accept their platform and bring a loyal audience to their apps. Earlier this year, YouTube Announcing the establishment of a 100 million U.S. dollar fund Pays exclusively to creators who use the platform’s new Shorts format, which has just finished testing and Promote to 100 countries last month. The fund is now online, so the company is giving up more details on how to get paid.

As YouTube announced earlier this year, the company plans to invite “thousands of eligible creators” to apply for payment for the program from now to 2022; YouTube offers prices ranging from US$100 to US$10,000. Depends on the number of people watching the short video and some other participation indicators. In theory, anyone who publishes a short film is eligible for payment, not just creators who participate in the YouTube Partner Program (a program that YouTube launched 14 years ago so that users can get paid for their content).

Of course, these shorts need to meet many criteria to qualify. Most of them are very simple, such as complying with YouTube’s community guidelines and copyright policies. YouTube also doesn’t want people to just re-upload content they created for Snapchat or TikTok, so any Shorts with watermarks or logos from other social networks are not eligible. YouTube said it will pay monthly payments in order to inspire interested creators to continue making new short films.

Although YouTube Shorts is a relatively new platform, TikTok Have a similar fund Funding for its creators since 2020. It was announced as a $200 million fund, twice YouTube’s current budget for its Shorts Fund, and those interested must submit their best work. However, although TikTok’s funding may be larger than the Shorts project, YouTube pointed out that its creators have nine other ways to monetize their content.

Although YouTube Shorts is a relatively new platform, TikTok has set up a similar fund for its creators since 2020. It was announced as a $200 million fund, twice YouTube’s current budget for its Shorts Fund, and interested parties must submit their best work. However, although TikTok’s funding may be larger than the Shorts project, YouTube pointed out that its creators have nine other ways to monetize their content.

Not to be outdone, Facebook recently Launched its own $1 billion plan Attract creators to use Instagram and its main services.Perhaps more important than pure dollar value is that Facebook won’t From the income of creators by 2022, Make the attention to the platform more profitable. The scale of the move is that Facebook admits that it is a bit behind here. In fact, Instagram did not provide any form of revenue sharing until last year.

Between TikTok’s huge influence and Facebook’s huge funding for creators, YouTube will need to continue to provide its users with more ways to make money-the company knows this. In fact, it said in today’s news that the $100 million fund is the “first step” in its plan to monetize short positions.

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