Earlier this year, Beyoncé Adidas x Ivy Park released the Icy Park series, which is the ideal sportswear for winter.
Now, with the upcoming swimsuit, it has entered the summer.
The swimwear collection called Flex Park offers products for all genders and sizes, making it more than just an inclusive release of small bikinis.
When will Adidas x Ivy Park Flex Park be launched?
This Adidas x Ivy Park The Flex Park series will be launched on the Adidas website at 2pm Eastern Time on July 22nd.
After that, on July 23, the series will be on sale in selected Adidas stores around the world.
The line passed in June Instagram, When the image of the Flex Park marketing campaign appeared on the Ivy Park Instagram page.
From there, it further shared pictures of merchandise sales and videos of promotional activities, showing all the glory of fluorescent orange clothing.
The series includes not only swimwear, but also shirts and T-shirts, hats and pool slippers.
Then a pop-up store was opened in New York City on July 17th, which has an artificial beach with seats and umbrellas, and a large countdown clock, ready for sale for fans.
People line up to take pictures in front of the installation, where they can relax on beach chairs and play beach ball in the city center.
However, none of these items are discounted there because they are exclusively launched online.
The size of the product ranges from XS to 4X, and a size guide is provided for users to purchase suitable products that fit loose or tight.
The prices of major swimwear items range from US$45 to US$75, while accessories are as high as US$120, such as beach handbags.
All designs use the same orange color with the iconic Adidas white stripes.
What is an ivy park?
Ivy Park is a sportswear brand founded in 2014 as a joint venture with Beyonce and Topshop owner Sir Philip Green.
Ivy Park’s merchandise is sold in Topshop, which is introduced through a video, and Beyoncé set up a stall as the brand manager.
She said: “I will wake up in the morning, and my dad will knock on my door and tell me it’s time to run. I remember I want to stop, but I will force myself to move on.
“It taught me discipline. I would think of my dreams. I would think of the sacrifices my parents made for me. I would think of my little sister and how I became her hero.
“I will look at the beauty around me, the sun shines through the bushes. I will continue to breathe. I am still afraid of some things. When I have to conquer those things, I will still return to that park.
“Before taking the stage, I went back to that park. When I had a baby, I went back to that park. The park became a state of mind. The park became my strength.”
“The park made me. Where is your park?”
In 2018, Beyoncé’s management company Parkwood Entertainment obtained the exclusive ownership of the brand, and she has been cooperating with Adidas ever since.
There are already three drops before the upcoming swimwear collection.
The first model came out in January 2020, featuring white, burgundy and orange sportswear. Different varieties, sportswear is the main focus.
The second release was launched in October 2020, this is a more colorful series, including pastel colors, but also including suit jackets and catsuits and other items.
Icy Park was launched for the third time in February 2021. The series includes duffle coats and faux fur coats, as well as cold colors such as light blue and white, as well as bright pink and caramel colors.